It's like a compass ...

Everyone's trying to get a new angle on marketing - and writing marketing copy, articles and books - to chase the small amount of business there is out there at the moment.

I noticed a new book on business planning being promoted via Harvard Business Publishing:

In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:

• The people — the individuals launching and leading the venture and outside parties providing key services or important resources
• The opportunity — what the business will sell and to whom, and whether the venture can grow and how fast
• The context — the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate
• Risk and reward — what can go wrong and right, and how the entrepreneurial team will respond.


It struck me immediately that the 4 critical factors mentioned are the 4 Jungian functions .. so once more showing that balance is what we need

People = the feeling function
Opportunity = iNtuition
Context = sensing, the detail
Risk and Reward = logical analysis