Friday, 27 March 2009

comma or stop, question or exclamation mark?

Came across this article today likening some of the differences between academia and industry as the differences between the comma and the stop, and the exclamation mark and a question.

Do go and read it.

So the small-comma.jpg and the small-question.jpg are about the long view. The small-period.jpg and the small-exclamation.jpg are about what lives in the short term.

Wednesday, 25 March 2009

Now it can really be type out and about

Just a very quick note to pat myself on the back. If this works I now can blog from my iPhone. I wonder how things might change? Blogs will be shorter but perhaps more regular?

Giving support to a People person (FJ)

Sometimes, when it can go wrong, it does. A friend of mine does a sterling job of compiling and editing a print journal (4 issues a year) for specialist community of interest. Let's not even go into the job of pulling in the contributions; I haven't done the analysis but I'm sure that an awful lof the contributors are of the big picture, go with the flow preferences (NP).

There's actual never anything 'mission critical' about when the journal actually goes out, but - let's call her Freda - likes to keep her promises.

So stage one of compiling the content is complete. Step two involves graphics, typesetting, printing, distribution etc. She sends the content off; doesn't hear anything; starts to chase and finds out that her graphics person has been rushed into hospital with a serious medical emergency.

A few days down the line I get an email from her giving me the story. A bit tongue in cheek, (we both know type) I respond to her worries along the lines of:

And deadlines don't really matter (especially not to the Ps; and the Is won't know it's late, and the Fs will sympathise with you); and if the TJs want it any different, tough luck!

Yes ok - quite a lot of my Thinking humour here - but it did the trick. The response back was:

Thanks for your observations re the various preferences' reactions to the delayed journal - that actually helped me a lot since I had been rushing around in circles really worrying that everyone would be critical of me not getting it out on time!!

Phew - nice to know I got it right this time!

Wednesday, 11 March 2009

It's like a compass ...

Everyone's trying to get a new angle on marketing - and writing marketing copy, articles and books - to chase the small amount of business there is out there at the moment.

I noticed a new book on business planning being promoted via Harvard Business Publishing:

In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:

The people — the individuals launching and leading the venture and outside parties providing key services or important resources
The opportunity — what the business will sell and to whom, and whether the venture can grow and how fast
The context — the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate
Risk and reward — what can go wrong and right, and how the entrepreneurial team will respond.


It struck me immediately that the 4 critical factors mentioned are the 4 Jungian functions .. so once more showing that balance is what we need

People = the feeling function
Opportunity = iNtuition
Context = sensing, the detail
Risk and Reward = logical analysis